When you register a company you have the choice of choosing your own name or using the ACN ASIC assigns you upon registration as your company name. If you want to perform a preferred company name registration there are a couple of factors to consider.
- Is your proposed name identical or too similar or misleadingly similar to an existing company or business name?
- Does your proposed name contain words that are banned or require ministerial consent?
- Is the name too similar to an existing trademark?
For comprehensive information on checks you need to do and how to do them before a preferred company name registration see choosing a company name.