A registered business name allows a business to trade as something other than its legal name.
When a business is registered it has a legal name under which it can trade. In each case the business type is allowed to trade Australia wide as their legal name without having to register a business name. eg:
So the company 'Great Graphic Design Pty Ltd' can trade Australia wide as its own name, however if it wants to trade as 'Great Logos' or just 'Great Graphic Design' it would first have to register a business name.
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